LinkedIn is a content deficient platform
There are also two types of Social Media platforms:
Content Saturated Platforms -
Platforms that have more content than users viewing that content. In basic supply and demand principles, this creates a surplus of content. The platform serves your content to only a portion of your earned following.
Examples: Facebook, Instagram - Bad for organic reach
Content Deficient Platforms -
Platforms that have more users than content
Example: Linkedin - Good for organic reach
Facebook and Instagram have too much content so they won’t even show your content to your whole following.
LinkedIn doesn't have enough content so they will show your content to your whole following AND then some.
On Facebook and Instagram, your content will get served a small subset (10% of your most engaged followers) instantly. Depending on how they like and comment on it, it’ll be determined as a “good” or “bad” piece of content. If it’s “good” it’ll get served to the next portion of your audience for the same test. If it passes again as “good” it gets served to the next chunk of your followers and so on and so on. At best, if you aren’t using hashtags, your content will get served to 100% of your audience.
On LinkedIn, there isn’t enough content. When someone likes or comments on your post, it shares your post to their whole network! Think about how powerful this is. If I am connected with John Doe and he likes my post on LinkedIn, it’ll get shared to potentially all 5,000 of his Linkedin connections. Multiply that and you can see how 50 likes can get you 250,000 views very quickly.
My Instagram @TaylorParker has 160,000 followers and the most views I've ever gotten on a post was 100,000. My LinkedIn has 50,000 followers and I regularly get 250,000+ views on a post. Everyone’s focusing on Instagram, but if you want to maximize eyeballs, there are better platforms. When scrolling through your feed on LinkedIn, you can see you get served posts from people you don't follow or aren't connected with. This is LinkedIn amplifying content because they need more content on the platform. LinkedIn is giving out FREE organic reach and this course will teach you how to take advantage of it.